E any meaningful self regulation to the companies implementing it and #instead devolves into silicon manufacturers endowing playgrounds to city neighborhoods In #devolves into silicon manufacturers endowing playgrounds to city neighborhoods In words CSR becomes an attempt to look good without adding any real value to the business s immediate communityBrowne offers four tenets of connected leadership for companies who want to avoid the latter pitfall and instead want to make relevant contributions to society while increasing their own value These tenets boil down to the necessity of understanding our company s societal context explicitly stating what our company s contribution to that context will be managing people resources and potential allies well in other words hiring CEOs able who are flexible intelligent and persistent and engaging radically by going above and beyond what is expectedThe first half of Connect provides a brief history of companies who did or did not model these tenets as well as plenty of contemporary examples that help readers apply Browne s ideas to the current tech dominant landscape BP Walmart and Unilever are used most freuently as examples which gets tiresome after awhile This part of the book is the most stimulating though as we get lots of concrete evidence for the claim that business success is dependent on social engagement that actually puts stakeholders particularly consumers first instead of social engagement simply intended to make companies look goodThe second half of the book looks closely at Browne s four tenets of connected leadership and how companies can exemplify
them going forward This part of Connect can be hard to get through as it is abstract and tends going forward This part of Connect can be hard to get through as it is abstract and tends lack the organization of the first half There is a bright spot in the lengthy epilogue where Browne discusses the future of AI and business but the following discussion of emerging economies and global accountability is pretty dry The four tenets don t each get their own chapter and are instead divided awkwardly among three chapters that are heavily weighted with seemingly extraneous contentBrowne s overall message that companies must engage society to thrive that they must do so out of genuine concern for society s well being and that transparency is key to the success of this venture is important and relevant Many of the examples he marshals express this point very well However the book suffers from a lack of crystal clear organization and while Browne gives a couple nods to startups and entrepreneurs he focuses almost exclusively on big business This is understandable given his background
but it s frustrating the future of commerce it s frustrating the future of commerce if not dependent upon at least bound tightly to the success or failure of the small business model particularly the small tech based business model It would have served Browne s point particularly well if he d paid attention to the small companies which by their very nature are inextricably embedded in the society to which he is so eager to contribute 130 dreadful pages of political upheaval and corporation perils due to mishandling of PR before going into the actual topic Barely scratches the surface of the topic and rather abrupt ambiguous and inconclusive A good thesis of business engaging openly with society Some interesting examples but it waffles on into completely irrelevant areas either trying to build context or build up the credentials of the author Extracts from the book i found particularly useful Location 1400 Technology driven transparency is shifting the balanced of power away from traditional institutions such as governments and companies towards individuals Social media has redefined the way we interact with the world democratizing the publication process Companies and governments Really next level stuff but it isn t light reading like our typical business book Not very speed readableRather than delivering they key principles through anecdotes Browne weaves in history from over the last two millennia Loved it. EO Lloyd Blankfein to Tony Blair and Tim Berners Lee inventor of the World Wide WebConnect shows how companies and executives can enhance their performance by engaging radically with the world around them.
Y can win the argument What we should want is balance When the regulator is in the pocket of the regulated society almost always loses out In th This book was tough in that though I think many of his ideas are laudable the author uses business doublespeak in trying to convince me that an oil company can ever truly care about the environment and it s painful when he basically suggests that for example wal mart should just give up beyond compliance with the law on labor issues I m oversimplifying but I worry that CEOs reading this will misinterpret Did give me the boost to ensure my job is core business at kilroy Connect and engage with society this is the rallying call to businesses by this impactful little bookWritten by the former chief executive officer of BP and two top McKinsey executives the book takes a hard look at how big businesses connect or accurately often fail to connect with society at large Built around many candid interviews with top global leaders and mixed with the authors own experiences the resultant book is a fairly informal powerful and engaging read dispensing advice over how companies and executives can enhance their performance by engaging radically with the world around themThe authors point out that this engagement is than philanthropy or corporate social responsibility CSR and the potential value for getting it right can be high they estimate that it can be contribute a boost of up to 30 per cent of corporate earnings and the shares of companies which connect effectively outperform those of their competitors by than 2 per cent every Haram Lokma year That is a fair amount of money for effectively being a better connected corporate citizenIt was good to see how historical references can be weaved into current day activities and even future projections given all at the same timeThe authors are not afraid of throwing cold water over many popular themes in modern day business life such as CSR of which they are uite scathing CSR was an admirable attempt to improve companies relationship with society and to broaden the scope of their duties It told companies as well as investors to consider the well being of employees communities governments and other groups But CSR has failed both companies and society because the initiatives are almost always detached from the core commercial activities At best they distract attention from the vast societal contribution made by the day to day business At worst they represent a doomed endeavour to get away with irresponsible behaviour elsewhere Business leaders have been voicing these concerns for some time but while CSR has been declared dead intellectually it remains the model by which most companies deal with society In other words people still talk warmly about the Emperor s New Clothes just in caseThis was a great book and a review can only scratch the surface It is humble informative open embracing and very ish Even ifou are not a top business leader with the power to change the course of The Keys To The House, Tree, And Person your majestic ship it can still be a very good read that may helpou along in the future If I could give this book a negative rating I would The sheer hypocritical audacity of this guy is breathtaking He starts in the opening saying how sad he was about the loss of life #As A Result Of The Deepwater Horizon Oil Spill What #a result of the Deepwater Horizon oil spill What neglec Interesting book depicting four tenets of leadership Recommended John Browne a British businessman whose impressive resume includes a decade plus stint as CEO of British Petroleum contends that businesses will not survive the near future unless they radically engage with society and accept the responsibilities they bear toward their stakeholders both great and small He contrasts this positive engagement with corporate social responsibility a stance adopted by businesses to ensure they comply with all applicable laws and are seen to give back to the communities in which they operate Too often however CSR fails to provid. A practical manifesto for reconciliation This timely and important book features candid interviews with global leaders at the heart of this debate from Facebook’s Sheryl Sandberg and Goldman Sachs’ My takeWorking in natural resources I found this book very valuable reading though am somewhat less sanguine about its conclusion that a #radical transformation in public trust is so readily on offer My view is that people #transformation in public trust is so readily on offer My view is that people inherently lazy and find changing their views inconvenient Categorically
CASTING BIG BUSINESS AS SHADY SAVES A LOT OFbig business as shady saves a lot of spadework of figuring out who are the good and bad actors Even investors with stake in big business often seem inclined to call it a necessary evil without any substantiation willingly calling themselves complicit in the dubious enterprise that s popular to hate So while I agree with the risks and prescriptions found in this book I don t think that any corporate social connecting however genuine deep and radical will culturally cleanse business of its Shylock ness in the public imagination Maybe though there could be an enough impact at the margins to bolster enough good will for one company to weather some storms of public disdain where others might sink and in business I guess that s enoughIf nothing else this book gives a thorough accounting of the fact that at some point most CEOs begin to care about the moral stature of their legacies than they do the profits anyways so following these prescriptions seems a sure enough way for those big fish to get themselves on the right side of history if only in their self interestWhat s the book aboutPeople in business tend to adopt a patronizing attitude to those who complain about corporate behaviour Critics they believe do not understand how things work in the real World Society on the other hand has lost sight of the good that business does Governments are caught somewhere between the twoThis book written by former BP CEO aims to find a way for business to escape the historical trappings of society s distrust towards it by better contributing to society The book was written with the insights of McKinsey researchers who looked at the long run results of integrating social concerns into core business strategy and the risks companies run by not doing so It is part history of corporate social responsibility meditation on business strategy the failures of standard CSR and evidence driven manifesto for where companies should go in the future The conclusion The bottom line Focusing on authenticity and integrating societal concerns deeply into commercial strategy has the capacity to dislodge the historical distrust society has held business in improve companies bottom line and ability to survive public relations crises in the long run value at stake from plausible government interventions represent 13 of corporate profits The top line Connecting effectively can set companies apart through developing new revenue streams and reduced regulatory risk to reputational enhancement market access and lower resource costs The shares of companies which connect effectively outperform those of their competitors by than 2 percent every Unjust Deserts year Strategies to note Map the world Analyze stakeholders as precisely as customers understanding trends and discontinuities and uantifying the value at stake from external relationships Identify value at stake Translating societal issues and interventions into monetary estimates imbues connected leadership with the necessary rigour Trackour context That includes the macroeconomic environment attitudes towards industry expectations of stakeholders and employees and the company s actual behaviour Rethink organization design It is only possible to integrate society s needs by changing the roles and responsibilities of teams and individuals This starts with the redefinition of the CEO s role and must cascade down throughout the company Contest correct misperceptions and push back against unfair or illogical regulations which threaten to harm citizens as well as business Successful companies are not afraid to challenge the logic of established thinking among regulators if they think the. Drawing on the professional experience of John Browne former CEO of BP and the insight of two McKinsey experts Connect articulates and explores the recurring rift between big business and society offering.